Franklin Hill Vineyards is a family-operated yet rapidly growing winery located in Bangor, Pennsylvania. The winery wanted to market their products as fun and upbeat in contrast the traditional wine industry. Wine labels were designed to fit within the winery’s labeling and brand requirements, yet focused on originality of creative for each piece. Art direction and typography is predominant in all designs, with effects such as foil stamping, white lettering, and clear labels on both front and back labels. These professionally-created bottles were sold in winery-owned stores, state liquor stores, and grocery stores across Pennsylvania.