Liten Ørnäs is a series of product packages inspired by the newest food trend: birch trees. Packages were designed for the high-end consumer and hope to capture their eye with a juxtaposition of traditional clean European design styles and rough hand lettering. Execution is highlighted with metallic silver foiling on clear acetate, vinyl die-cut lettering, and clear glass bottles with a see-through metallic pattern—giving the effect of a birch tree. Series features a minimal yet sophisticated duotone color palette, original hand-lettering, and romance copywriting.