ABOUT THE PROJECT
Process of graphic studies done for the Veritas Arts University to advertise the EDI (Meeting of Design and Innovation). The concept communicates the variety of subjects from the educational program: Architecture, animation, photography, fashion, film, among others, which funny interact with real photos of students and teachers.
Credits: Photos by A. Mora and R. Cerdas. Creative Direction A.Peters. Art Direction Roy Carvajal. Layout by JBQ.
MAIN LAYOUT
We started here. The vertical lines turn into slanted lines when the point is placed in the middle. The point is an agent of change, that is the university. Next, we included the EDI logo using the golden ratio to generate a poster format:
FUSION PROCESS
We printed the photos and the main layout in order to cut, edit and merge the faces with the structure:
GRAPHIC STUDIES
We also carried out another type of study by joining the faces in four parts and mixing them with the main layout by using 3D programming and transparencies.
PRINT AND OUTDOOR ADVERTISING
We also created a sub-campaign to advertise the event in billboards, press and brochures, using the same students and teachers interacting with EDI's line-point-diagonal structure.
CONCEPT LOGO
In addition to the whole campaign, a symbol was created to summarizes the concept of EDI, the transforming point that is the essence of Veritas, to apply it in stationery and future campaigns.
