Client: Abaspa
Line of business: Cleaning Supplies
Location: Monterrey, NL
We chose an organic style for this proposal with a touch of timeless modernity, in order to do a successful rebranding for Abaspa. The color comes from the combination of psychological and connotative aspects that provide the blue (confidence, professionalism, uncontaminated feeling) and green (cleanliness and chemicals). Furthermore, we considered for the color palette the trend in the competition.
The typography has its due weight to reflect a nostalgic personality (tendencies of color plasta and fat and retro typographies) this together with the minimalism impregnated throughout the composition gives the image the seriousness of quality in the company.
The graphic element that serves as support for comprehensive recognition of the brand is born from the eyes of the logo, taking advantage of the circular property of these, we obtained a series of moles that in this case represent the bubbles. a key element in cleaning products without being so literal.
The imagotype, on the other hand, comes from the union of the initial of the name of the company together with a bubble (lunar) joining them to create two bubbles stuck, floating on the logo creating a perfect harmony between elements.
