Client: Melón o Sandía
Line of business: Kids Clothes & Toys
Location: Monterrey, NL
Melón o Sandía is a kids shop located in Monterrey, México where you can find couture pieces from exclusive brands as well as accessories and toys.
With the use of various materials including metallic and soft colors, we were able to develop a strong brand personality.
We designed patterns and scribbles that express the fun and freedom of the brand balancing the strong and elaborated textures with a simpler but more functional logotype.
We developed a balanced, cute identity and we created an entire close-knitted system for the brand to exist in different applications, including stationery, packaging and in store ambientation.
