One of my final briefs for my Graphic Design BA (Hons) was to design a poster to promote the end of year degree show. I flipped the brief on it's head and designed the whole campaign as "My" Degree show with contributing artists.

I began to create imagery based on the concept of leaving an impression, as I wanted the poster to captivate the audience and ensure that not only were they impressed but that I had left a positive impression on them with my work.

To ensure that the poster was fully engaging, I created a Motion Graphics version as well which could be accessed via an AR application that brought the designed motion straight to the hands of the viewer and could be carried away from the poster itself.