DORSA
AHEAD OF THE TIME
This campaign is designed for Nowruz, the Iranian new year. As new years are important times to look back at the past and create a new vision and set new goals, through this campaign Dorsa attempts to show itself as visionary and ahead of its time. Dorsa is a bold brand pushing the boundaries of the leather industry and sets the way for its competitors.
The element that is used as the main part of the design is called Shahr-e Farang. Historically, Shahr-e Farang was used to show pictures from around the world and unseen places. It has a magical and ambitious feel. In this window display Shahr-e Farang is showing Dorsa's products and name, travelling in space, in an effort to make a futuristic and ambitious statement that the Dorsa brand comes with a rich cultural heritage while also travelling ahead of its time.
Graphic designer: Pegah Ijadi Maghsoodi
3D mockup: Ali Ahmadi
Supervision: Nooshin Majidi
Agency: Noor Marketing Center
Supervision: Nooshin Majidi
Agency: Noor Marketing Center
