Background
Circle Farm tour is dedicated in bringing the community and local industries
together in order to support farmers and inform the public of what services
are available in the region. All five pamphlets guide you to several regions
in the Fraser Valley, each directing the user to their destination.
Audience
Since the main demographic was families, there seemed to be a need for
an interactive element. Hence the campaign “STEP IN – TAKE PART” was
conceived, a marketing plan which involved collecting stickers during each tour.
Challenge
The original pamphlet was very content heavy, from the typography to imagery.
To try to fit everything in a double sided pamphlet seemed to be doing a dishonour
to the brand, and would lead to illegibility and crowding among the graphic elements.
Solution
In order to aid with space and legibility, a separate map was placed among the folds,
to be opened up and viewed by the user, or simply be hung up on a wall.
