Background
Luana is an oral contraceptive. The 28 day cycle pill, is a new and bolder take on this half a century year old product. By
camouflaging it from the inside-out, this product is a more discrete and fun way to live your life. The pills are hidden among Illustrative ticket stubs, additionally being housed by a fun, bold, and refillable tin. This package design also includes a user friendly manual, allowing women to easily obtain information, and get to know Luana even better.
camouflaging it from the inside-out, this product is a more discrete and fun way to live your life. The pills are hidden among Illustrative ticket stubs, additionally being housed by a fun, bold, and refillable tin. This package design also includes a user friendly manual, allowing women to easily obtain information, and get to know Luana even better.
Audience
Women who seek a product that will give them the sense of freedom, pride and empowerment.
A person wanting to change social norms, and become a part of a new way of approaching women’s health.
Challenge
To build a beautiful and interactive experience for the user, that will remain both functional and discrete.
A system which will sustain medication adherence, while removing current stigma’s attached to birth control consumption.
Solution
Provide an external tool to hold the user on track with their pill intake, and further the effectiveness of the product. Achieved by implementing an app notification system, which can additionally be paired with a notification bracelet for additional support.
