ETSY & TOM DIXON:
MADE IN BRITAIN
MADE IN BRITAIN
The 2013 London Design Festival presented Etsy with the opportunity to partner with Tom Dixon,
one of Britain’s top industrial designers. We developed a fluid identity system inspired by British naval shipping routes; and applied it across online assets, press packs, signage, and throughout the event’s physical environment. The partnership was reflected further through an innovative use of primary materials like tape and rope as well as incorporating the colour scheme from one of Tom’s most well-known objects: his off-cut
fluoro orange stool.
one of Britain’s top industrial designers. We developed a fluid identity system inspired by British naval shipping routes; and applied it across online assets, press packs, signage, and throughout the event’s physical environment. The partnership was reflected further through an innovative use of primary materials like tape and rope as well as incorporating the colour scheme from one of Tom’s most well-known objects: his off-cut
fluoro orange stool.
