ABOUT THE PROJECT
Human First is to return magic to people. It is to enhance their illusions, their curiosity. Human First is not to invade the lives of people, but to get them to come to us. Human First is to transcend for finding THE TOTAL TRANSPARENCY. We unite people with brands, today we speak of first, second and third dimensions. We believe that the fourth dimension it is the dimension of experiences, the Human First dimension.
Credits: Main concept developed in a brainstorming between D. Cruz, A. Artavia, Erick and Jema. Art Direction by Roy Carvajal. Thanks to "El Chino" for the Keyshot tip. Copyright© This work belongs to 4am Saatchi & Saatchi.
