In this 2 week project, myself and two other designers were instructed to research and solve a problem within the service industry. I worked in a team of 3. With Matt and Margaret, we started brainstorming ideas.
Through my experiences and interests in geology, I recognized a large problem that has always bothered me in the geology department of many museums. I always leave these exhibits wanting to know more and not fully understanding what it is that I am looking at. The displays are beautiful but overwhelming because of the lack of context and information.
Matt and Margaret agreed that this was something worth investigating further to learn from the museum-goers if this was in fact a problem and what we could learn from their thoughts.
Once we had an idea of the potential issue we wanted to tackle, we began the Design Thinking process:
1. Empathize — Learning about our audience
2. Define — Point of view based on User Needs
3. Ideate — Come up with creative solutions
4. Prototype — Build a representation of our ideas
5. Test — Test our ideas