With out new insight in mind, we began strategize how the Sargam group could change up their website to attract this new demographic that they have not been able to get to their event. We had a new understanding of a demographic that was interested in going, but needed more information and a warmer invitation to join. We would depend on expanding the websites using these ideas.
We started listing out possible features to add. We agreed that the existing simple 1-page layout was appropriate for the event and made the site user-friendly to navigate and the information easy to find. Because we wanted to add so much information for the first time attendee, we decided to add a second page just for them. As we went on, we realized that this that would make our target-user feel much more catered to and welcomed which would increase their likelihood to join.
We also wanted to add an ability to buy tickets from the site as well as donate to the group. We felt that adding the checkout system for tickets to the site would enhance the immersive experience of the site as well as add excitement for the first time attendee.
Based on the interview with Aparna, we wanted to expand the social media presence of the event as well. Because this event relies heavily on word-of-mouth, we wanted the social media icons to be prominent and easy to find so that site visitors could easily follow and share the event.
We designed primarily for mobile based on Aparna's interaction on the web being mostly based on her phone. Here are the lists of items we wanted to include on the new site and the quick wire-frame sketches that I did.