Ellen Chan's profile

DecoBike Campaign

Ellen Chan
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About Project
Create a promotional campaign for DecoBike's new branch in San Diego. 

Research
Although DecoBike has been in San Diego for at least 4 years, the company hasn't made much success with their bike-sharing program. Research indicates that the company has mainly concentrated on tourist-heavy areas, and their customers cite the app's confusing UI for why it's unpopular. Additionally, San Diego is built on hills and hasn't installed bike lanes until 2015. With this information in mind, the campaign will aim to address these issues by advertising the city's new bike lanes and how biking uphill can serve as good exercise.
Sketches for different flyer designs for a Decobike campaign
First design for Decobike campaign
Second design for Decobike campaign
Third design for Decobike campaign
Mockup showing posters
Social media graphic as a riff from the first design
Fourth design for Decobike campaign on social media
DecoBike Campaign
Published:
Ellen Chan's profile

Owner

Ellen Chan's profile
Brooklyn, NY, USA

DecoBike Campaign

A mock advertising campaign created for Decobike, in promotion for the company's latest expansion into San Diego.

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives