To promote the TV show "Alcatraz" we wanted to make people feel a “real jail experience” in their own homes. To achieve this, we created a delivery where you could order prison’s “disgusting” food. Like a real delivery service, people could order over the phone or in the website: www.alcatrazdelivery.com
Customers received the food with a complete information about the series.
·Shortlist // Cannes Lions. Promo & Activation.
·Bronze // YoungGuns Awards. Design - Marketing Kit.
·Bronze // El Sol. Festival Iberoamericano de Comunicación Publicitaria. Direct Marketing.
·Bronze // El Sol. Festival Iberoamericano de Comunicación Publicitaria. Outdoor.
·Shortlist // YoungGuns Awards. Advertising - Direct Marketing.
·Shortlist // El Ojo de Iberoamérica. Direct Marketing.
·Bronze // Ads of the World. Best Direct Marketing. May'12
·8 Ball // Leo Burnett GPC.
·Bronze // YoungGuns Awards. Design - Marketing Kit.
·Bronze // El Sol. Festival Iberoamericano de Comunicación Publicitaria. Direct Marketing.
·Bronze // El Sol. Festival Iberoamericano de Comunicación Publicitaria. Outdoor.
·Shortlist // YoungGuns Awards. Advertising - Direct Marketing.
·Shortlist // El Ojo de Iberoamérica. Direct Marketing.
·Bronze // Ads of the World. Best Direct Marketing. May'12
·8 Ball // Leo Burnett GPC.
