I created this logo for one of my clients who is trying to set up their own fishing tackle business. The client actually came to me with quite a solid idea of what they wanted in their design, including 3-D type and the choice of colours. I started by creating a few variants based on their idea, along with a more simplified version. After liaising with the client, it was decided that the simpler version would work better at different scales and on different platforms.
final logo design