During my final year at University, I had the chance to participate in a live brief for Outdoor Digital Advertising Company, JCDecaux. The brief was to create a campaign that promoted #londonisopen. I chose to base mine of the idea of light, using a metaphor to portray that the young creatives are the 'bright lights' of London. This is why the campaign is called 'London Bright Lights'. I have used neon elements to draw over portraits of these creatives, highlighting the reason for the campaign. The idea is is that this is a way for creatives to connect with each other and for the public to find out more about the creatives in London. I also had to show how the campaign would be taken further, which I used an app, website and social media to show this.