Packaging - Pet Food
Repackaging a familiar brand. 

Year: Degree Year 1
Subject: Directions 

To refresh Friskies' image, I highlighted Friskies as a healthy and fun option for busy pet owners. By using two half rhombicuboctahedrons to form a ball, pet feed can be dispensed through the holes on the sides when the ball is rolled around. This way the pet gets some exercise in a fun way while feeding. 

Large box for dry cat feed, to be poured into the ball dispenser. Friskies' packaging had previously won awards for their photography; I wanted to move away from that with a more graphical and avant-garde approach. 

The blue background, fish motif and scattered typography indicate the flavour of the feed. The green line indicates the path that food takes from the mouth to the stomach, as well as health. 

The logo has been altered slightly. A small leaf replaces the dot of the 'i' in Friskies. 

Treat box