China’s Single’s Day (双十一节 or 单身节) is an annual non-official holiday celebrated on November 11 (11月11日). Because the date 11/11 resembles solitary stick figures, it has come to represent China’s singles. Today it represents the biggest shopping spree of the world. In a 24-hour online sale, Chinese netizens spend billions buying goods on China’s biggest e-commerce platforms.
This year, Nike decided to celebrate the event through the lens of sport, and more particularly through the lens of Basketball.
