FSV UK student's club identity
Visual identity
Visual identity
Client: FSV UK Miroslava
Designer: Michael Dolejš
Font: Lo-Res 9 Plus
Freelance
2019
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Visual identity refresh for my friend's university club at Faculty of Humanities, Charles University, called Miroslava which organizes multiple social events every month, as well as parties and other networking workshops.
The visual identity consists of new logo mark, that would be widely used on merchandising and as their recognizable symbol, but also a overall branding system for when they need to be serious.
I tried to work around the name Miroslava, which I didn't find very usable and focused on the letter "M" instead, which would be strong mark, based on typeface by Zuzana Licko, called Lo-Res 9 Plus, which is combined with Helvetica/Arial and paired into grungy, abstract and noisy artworks for their Facebook events, that should evoke the young spirit of the club and keep it relatively open for members to keep the visual identity alive.
