The desire for more - in the quantitative or qualitative sense - is a reliable friend of the consumer society.
Even strong currents like the trend towards minimalism or zero-waste movements will not wash it away.
Advertising picks up the desire for more, stokes and entices it with ever new promises. More is good,
more is better. Can it be too good?
too good. uses the misleading and exaggerations of advertising and praises products that are literally too
good to be true. The animated motifs (cinemagraphs) are made up of the categories beauty, fitness,
health and nutrition. The advertised products are supported by slogans that are similar to those found on
real advertisement posters. too good. uses a minimalist language, which is limited to the presentation of
the product on a level background as well as the slogan and a fictional sender. By reducing to the essential,
the viewer can concentrate on the advertising message as well as the animation of the motifs.
The motives may seem absurd - but what does it say about ourselves if we dismiss the too good advertising
as nonsense while believing its real role models?
Even strong currents like the trend towards minimalism or zero-waste movements will not wash it away.
Advertising picks up the desire for more, stokes and entices it with ever new promises. More is good,
more is better. Can it be too good?
too good. uses the misleading and exaggerations of advertising and praises products that are literally too
good to be true. The animated motifs (cinemagraphs) are made up of the categories beauty, fitness,
health and nutrition. The advertised products are supported by slogans that are similar to those found on
real advertisement posters. too good. uses a minimalist language, which is limited to the presentation of
the product on a level background as well as the slogan and a fictional sender. By reducing to the essential,
the viewer can concentrate on the advertising message as well as the animation of the motifs.
The motives may seem absurd - but what does it say about ourselves if we dismiss the too good advertising
as nonsense while believing its real role models?
Absorbs cellulite.
For firm skin.
For firm skin.
Training to go.
With extra active antioxidants.
Shake off the pounds. With less than zero calories.
New power for your pacemaker.
For a stunning look.
100% butter. 0% fat.
Your first. To stop.
Fresh for longer. No brown spots.
