F e r r a r i E x p e r i e n t i a l V R C a m p a i g n
A fully immersive campaign to emulate the experience of driving a Ferrari Portofino. Exclusive events held across five cities on which original driving content was projected on numerous 60 ft screens. Each screen loosely represented the 4 windows of the vehicle (front, back, passenger side). By combining this original content with the unique installations, the audience was able to be fully immersed in the 4D VR experience.
Director | Steven Weinzierl
Director of Photography | Derek Mckane
Production Producer | Theresa Loguercio
Live Action Producer | Alex Aab
Production Company | Lair
- U R B A N L I G H T S -
Still Frames
Still frames from Urban Lights. Content produced for live 4D/VR events.
- D U S T Y R O A D -
Still Frames
Still frames from Dusty Road. Content produced for live 4D/VR events.
- C O A S T A L L I G H T -
Still Frames
Still frames from Coastal Light. Content produced for live 4D/VR events.
Production Photography
Produced during a four day shoot across the great state of California
Behind the Scenes
Content produced for live events in New York, Los Angeles, San Francisco, Dallas, and Miami.
Director | Steven Weinzierl
Director of Photography | Derek Mckane
Production Producer | Theresa Loguercio
Live Action Producer | Alex Aab
Production Company | Lair
