Elizabeth Chandler's profile

Dark Lady Product Design

This conceptual design reimagines Doolhof's dark red dessert wine, Dark Lady of the Labyrinth. This wine comes from their Legends of the Labyrinth line, which features wines named for characters from the Greek myth of the Minotaur. In this packaging concept, I've highlighted the role of the lady of the labyrinth in legend - recreating the type to mimic the string that leads the hero, Theseus, out of the labyrinth.
Doolhof's original glossy bottle has been replaced with a matte finish that stubbornly refuses light, following the concept of a dark labyrinth and the woman who gave the hero its secrets.
This decadent dessert wine features a limited palette of only black and gold to signal its richness and quality.
The luxurious velvet wine bag is cinched with a gold chain necklace featuring a bull's head to represent the Minotaur's defeat.

This design is purely conceptual and is not affiliated with Doolhof or the Worthwhile Wine Company.
Dark Lady Product Design
Published:

Dark Lady Product Design

Conceptual product design for Dark Lady pinotage wine

Published: