La Poire Mother's Day
An activation to celebrate all mother figures, because on mother's day we wan to give appreciation to all the mother figures in our lives. And so we expressed it in the very "motherly" attribute of embroidered tokens. The activation idea is that with every cake you buy for your mom, La Poire will provide you with a slice-of-cake diecut so you can gift a piece of the cake to your other mother figure, along with a customized card. Each customized card conveys an attribute of the certain mother figure.
Client: La Poire
Agency: Momentum
Creative Director: Meryl El Afifi
Senior Art Director: Ahmed Mosaad
Senior Graphic Designer: Farah Hassan
