La Poire Ramadan Campaign 2017
The post-Iftar time is the only time to properly socialize in the
holy month of Ramadan: which is the dessert time.
This campaign is showing the typical conversations that goes on
around the dessert table, because the dessert is the center of the
gathering. Through the dessert time we see the typical Egyptian cultural
rhetoric, visualized with the cake as the focus and the backgrounds
are typical Ramadan style table covers.
Client: La Poire
Agency: Momentum
Creatie Director: Meryl El Afifi
Copywriter: Aly Samaha
Senior Graphic Designer : Farah Hassan
