If you've been following me, you must know what I've been working on logos since 2008,
wow just realised that's has been almost 10 years now!
Of course, as many of you, I've started working on small projects, many conceptual and student stuff and no clients.
Working with logos I understood after a bunch of experiences (around 2010) that is very important to see the visual progress
of the symbol, as if this timeline was another dimension of the work that is used to be 'behind the scenes', 'making of' stuff
and just get lost or just be something with no value.
So I decided to deliver to clients this dimension of the work instead of a moodboard with some fancy conceptual explanations,
in other words: show a visual path instead of a verbal discourse. This way of working is, no doubt, part of my identity as logo designer and I cannot imagine designing a logo without seeing this logo aspect, this important step that is the path which brings the logo to it's final (or temporary) form.
Working on this method I've designed far more than those 101 collection, ones I've selected for your appreciation.
But I think here I could synthesise this line of work with many samples of different logo styles.
I'm asking in advance apologies for the bad quality of the gifs, I know you're more used to the cleanest vector work here
at Behance but for this matter of seeing the evolution of the symbol/concept resolution little matter if compared with the
velocity and intensity that shows these sketches. So, I'm asking: feel free for ad more dimensions to those lines,
I hope you enjoy my last 10 years of logos :)