BRANDING CAMPAIGN
CHANGING THE WAY PEOPLE
THINK ABOUT FITNESS
Founded from a desire to help people to be more active, PaceMaster creates products that make it easier to live healthier, more active lives. Each piece of PaceMaster equipment was designed with thoughtful and intelligent features that make working out more productive and enjoyable. And every brand touchpoint was designed to the same high standard – either it would encourage our community to live healthier or it was.
THE NEED
Worldwide, cardiovascular diseases
cause one-third of all deaths.
cause one-third of all deaths.
Cardiovascular diseases are the cause of 25% of deaths in the United States. People want to make healthier decisions. In fact, most are willing to purchase products that help eliminate the risk factors.
.
RÜHT APP
Train Smarter. Live Smarter.
Over two-thirds of Americans own a cell phone: making fitness more accessible means making your data, goals and tracking available via smartphones. Personal fitness data – including workouts done on fitness equipment – should all synced to one centralized app.
The PaceMaster Rüht Fitness Dashboard app was designed to offer a complete view of all your fitness data and invite participation.
