BRING IT ON MOTHER NATURE
Goal Zero designed and engineered the Venture 30 Recharger to handle any tough adventure, so before the product launch the marketing team put it through some rigourous use and testing. We drenched it for photo shoots, sent it out on expeditions with world-class expeditioners and even put it on display under running water at the Outdoor Retailer show.
Some of the projects completed for the launch include retail packaging (kit and stand-alone), print and web advertising, product messaging, product photography, VIP kit project, and POP display design.
When we launched the Venture 30 online we sold out of Venture 30 stand-alone units and kits in less than 3 hours. In the first 2 months of the campaign we reached over 3 million impressions between the online and digital push.
Goal Zero Marketing Team
Creative Director: Kristen Makanoa
Designer: Jon Heinzen
Photographer: BPD Studios, Andy Earl, Chris Burkard, Travis Burke
