Assignment: Create a distinguished identity & mark for Matter Worldwide, which visually challenges the agency convention.
Background: Matter Worldwide is a start up company based in New York is going to market as the first community-based agency network. Unlike any other agency network, Matter has developed a global marketplace that connects talented innovators to customer-centric marketers. Challenging the traditional agency convention, we have curated a community of creative innovators using social data from the social graph, Behance, Dribble and LinkedIn. While others “talk” about being social. We work using social technology and tools to create iconic campaigns and platforms that connect always on customers to brands 365 days a year.
Insight: CMO’s and Senior Marketers feel that the agency culture and structure has not capitalized on the reams of customer data they collect or helped them create meaningful relationships with their most valuable asset. Their customers.
Brand Position: We Create Customer Connections