Nike Feed of Speed is an interactive mobile experience challenging you to break your speed barrier.
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The challenge was to continue the story of the global “Nike : Breaking 2” stunt with the Pegasus 34. So why not get everyone to break a digital record on their mobile phones?
The challenge was to continue the story of the global “Nike : Breaking 2” stunt with the Pegasus 34. So why not get everyone to break a digital record on their mobile phones?
Introducing Nike Feed of Speed, an interactive H5 mobile race that invites people to break barriers at the speed of their fingertips by turning their social feed into a race track.The game starts off through a social post that brings users to a digital race track. Scroll as fast as you can to reach the finish line. Get motivated by emojis cheering for you every time the speed barrier is broken.
Users get their time at the finish line to share on their social platforms. They also get redirected to nike.com where they can purchase the Pegasus 34.
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RESULTS
RESULTS
194K SITE VISITS IN 72hrs
1.9M TOTAL SOCIAL ENGAGEMENT
2.5 X AVERAGE REVISITS PER CONSUMER
CHECK IT OUT
AWARD SITE:
http://thevoted.com/sh/nike/feedofspeed/
MOBILE EXPERIENCE :
https://a.nike.com.cn/fast/
FWA :
https://thefwa.com/article/insights-nike-feed-of-speed
https://thefwa.com/cases/nike-feed-of-speed
