JORDAN BRAND X SPACE JAM : DEFY THE POST
THE CHALLENGE
On Space Jam’s 20th anniversary, the original superteam - The Monstars - are back and they’ve taken over the courts and the internet! The challenge was to get this nation’s ballers to defy them before it’s too late.
On Space Jam’s 20th anniversary, the original superteam - The Monstars - are back and they’ve taken over the courts and the internet! The challenge was to get this nation’s ballers to defy them before it’s too late.
THE IDEA
Jordan Brand launched Defy The Post, a gamified mobile experience that let ballers take back their WeChat feed from the Monstars’ rule. Get to shoot some satellite hoops and do hurricane spin moves with NBA superstar Jimmy Butler as you take on this intergalactic basketball challenge.
Jordan Brand launched Defy The Post, a gamified mobile experience that let ballers take back their WeChat feed from the Monstars’ rule. Get to shoot some satellite hoops and do hurricane spin moves with NBA superstar Jimmy Butler as you take on this intergalactic basketball challenge.
