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"Gorilla" - new brand creation.

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​«Gorilla» – King-Kong is alive!
Russia’s energy drink market is only just revving up. At the time, there are very few serious players that could make a high quality product and offer good distribution. So there is a great possibility for a big producer – the NWB company – to bring out another strong brand.
Getbrand specialists were offered to solve a global task: developing a new brand, which, in turn, involves many smaller tasks:
- positioning development
- brand platform development
- package design
- brand logo
- POSm design
 
In course of the new project the brand audience was determined – the expostulatory youngsters. The youthful nihilism is inherent to all of us in that age. So, the brand’s attributes, values an character were set out. The main theme is «Strength and anti-glamour», and the «Gorilla» image was created with the use of this. The image of the brand is completed with a styled image of the animal, a background, a font which seems like it was wide-brushed on a wall, and a crown reminding predator’s jaw. This image is also supported by the backside of the can on which the gorilla-style product legend, pictograms and bar code well.
 
- «We have big hopes considering this product – Gleb Lifshitz, NWB marketing director comments – We have created a new market offer, which differs from competitors’. First of all, it’s an accessible and modern product for young people».
 
In 2010 «Gorilla» received a prestigious award for creative design on the international «Pentawards» contest in Shanghai.
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
gorilla Moskovskaya brewing company package design energy drink new brand creation Brand Design
"Gorilla" - new brand creation.
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Getbrand - brand thinking's profile

Owner

Getbrand - brand thinking's profile
Moscow, Russian Federation

"Gorilla" - new brand creation.

Client: Moskovskaya brewing company. Project: Gorilla - energy drink. Objective: create a new brand of energy drink Gorilla and packaging desig Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives