Susanne M. Van Cleave's profile

BRAND & WEBSITE DESIGN: www.LolaWants.com


Lola Wants

Extraordinary gifts for the witty and the wise
Being a gift-giver and party planner by nature, Susanne Van Cleave's friends and family regularly and repeatedly came to her not only for ideas, but also for execution and presentation of presents and soirees. For  years, friends, family and their acquaintances suggested that Susanne tap her talent for profit. Finally, in 2002, she took their advice and Lola Wants was born.

Susanne took great care in creating the persona of Lola, a swank sophisticate with humor and wit to spare but not a moment to suffer fools. Persona Lola informed the direction, tone, products and presentation for the business. Susanne researched the gift-basket industry, brainstormed collections, created prototypes, sourced the contents, wrote clever descriptions, commissioned photos and, with the assistance of TheSiteCat, created the website.


Lola Wants earned a small but loyal list of patrons. Word spread and the growing enterprise kept Susanne busy for several years. Clients praised the unique and wallet-friendly collections, requested help with gatherings, and party favors. Lola Wants also received regular commissions to custom-make collections, including "Bun in the Oven,"  "Three-Martini Playdate," "Pain, Pain Go Away," "Wedding SOS," as well as gifts for holidays and recipients with special needs, such as chemotherapy, chronic illness or a hospital stay.

Though Lola Wants is on indefinite hiatus, Susanne toys, now and then, with the idea of resurrecting it. Meanwhile, the following images will introduce you to Lola, give you a cursory idea of the site and its tone as well as the Lola Wants signature collections.
BRAND & WEBSITE DESIGN: www.LolaWants.com
Published:

BRAND & WEBSITE DESIGN: www.LolaWants.com

Lola Wants is a gift business created, designed and executed by Susanne Van Cleave in 2002.

Published: