Fantum Lacrosse launched in Spring 2018. I produced the brand launch video featuring the founder, Isaac Merfalen. The story follows his process of making the lacrosse industry's first hollow wooden lacrosse stick, and tells the story of craftsmanship and the passionate pursuit of excellence.

These one-minute movies were produced as storytelling episodes for brand awareness on social media.  They communicate brand values of serious play, competition and teamwork, and excellence in lacrosse.

Photo Shoot with Fantum Lacrosse. I created these brand assets for Fantum's website and social media channels, featuring the founder and his process of hand-making the industry's first hollow wooden lacrosse stick.