Product insert for the Lexmark Rewards Program. This piece was shipped with specific hardware and included information for an supplies-based loyalty program. Printed on light-green recycled newsprint to reinforce the environmental benefits, I was responsible for the visual stern to stem of this piece – everything from the overall concept to the supplies photography to the component icons.

The program is an eight-paneled gatefold piece, below is the cover view of the first unfold.

Above is the user view of the first unfold, where the customer is introduced to the specifics of the program. The messaging was translated into 12 different languages, beginning with English at the top left. My challenge was to show the program basics in an easy-to-follow visual format so we could limit the word count and any negative impact that may have on the customer.

 

Detail of the individual English language messaging section is below.

Cover and user view of fully unfolded piece below.