Project Overview:

Broaden exposure to various typographic solutions and styles through a series of experimental type studies using a single chosen phrase.

Complete a series of nine (9) type studies featuring the selected phrase as the primary visual. For each study a prompt details a different design style or technique that must be incorporated. All type studies adhere to their own criteria, and are viewed as fully realized style frames with consideration for composition, style, color, typographic choices, and meaning.

Goals

- Experiment with various typefaces and typographic design solutions

- Use color to unify a diverse set of experimental style frames

- Improve understanding of how design choices affect emotional impact and visual meaning

- Document process for each iteration

- Present the final series in a cohesive visual presentation using InDesign

Type Studies

1. Figure Ground (abstract, minimal, or op art)

2. Modernism (design history...establishing order; form follows function)

3. Illustrative (lettering; hand-drawn elements)

4. Expressive (type becomes image)

5. Postmodernism (design history...rebelling against order; type as texture and voice)

6. Physical (tactile; exists in the real world)

7. 3D (created using c4d)

8. Experimental Style (experimental type study in a style of your choice...look to motion design for inspiration)

9. Experimental Mood (experimental type study that conveys a specific mood...powerful, mysterious, approachable, expensive, retro, playful, etc.)

Final 9 Frames

Process Presentation