Spirit of the Game - Nike Ground
Project Overview
Create and present a 6-frame design board for a :15s NIKE spot.

NIKE is an internationally recognized brand built on a reputation of both style and performance across a wide array of professional sports. The design approaches for promotional campaigns vary significantly, but they always emphasize performance (quality materials/professional skill), dynamic movement (speed/intensity/control), and attitude ("cool factor").

For this project, select a single sport, prepare provided image assets, and explore the design principles of Balance, Figure Ground, Focal Point, and Space to develop a sequence of cohesive and dynamic style frames that celebrate the sport (energy and movement), and the NIKE brand.

John Gnieski, Designer :: Ringing College of Art and Design
Nora Gaffney, Instructor :: Ringing College of Art and Design

Styleframes

Process Presentation
Spirit of the Game - Nike Ground
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Spirit of the Game - Nike Ground

Project Overview Create and present a 6-frame design board for a :15s NIKE spot. NIKE is an internationally recognized brand built on a reputati Read More
1
39
1
Published:

Tools