Weeki Wachee Springs Rebrand

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The challenge to re-branding Weeki Wachee Springs was modernizing the brand while staying connected to its vintage past as a 70-year-old Florida attraction. Targeting an audience of traveling families, this re-brand can appeal to all parts of a family. Young children will enjoy the playful tone and bright colors, while parents and grandparents will appreciate the nods to the park's rich history

Website Interface

Billboard Advertisement

Outdoor Way-finding Signage

Interactive Display

For this interactive display, the user is prompted to choose their favorite mermaid from the show. They are shown the roster of mermaids and each one's personal traits. Then, once the user has chosen their favorite, they submit their name and address so a special surprise from their favorite mermaid will arrive in the mail.