Alex Aiken & Son Ltd was founded in 1987 and has risen to be a leading vehicle service provider in the North East of Scotland. With no solid logo in place for almost 30 years. 

I was asked to create a mark which was memorable but also purveys how the logistic 

and haulage companies of Scotland regard them as ‘heros’ for keeping them on the road. 

The AA letters form a representation of a road and ahead arrows and the mark also has a nod to the companies first ever workshop which was stationed across a bridge in the highlands.

Business cards were created displaying a selection of services on the reverse and also  an advert for various trade magazines.