MOUNTAIN HIGH WINTER RESORTS
Branding refresh and campaign by Branding by Context
WHO: Mountain High Resorts, Wrightwood, CA
OUR TASK: MTH is the closest and easiest snow destination in LA. It is diverse with all levels of riding, rich with history and where the LA locals POW.
HOW WE DO IT: This is where being true to yourself pays off in mountains of joy. Snow before glow our mantra. It’s not a fashion show it’s family and friends skiing and snowboarding. Our inspiration is the rustic nature or the resort and environment. We renewed contract terms with Mr. Yeti and taglined it up with "Legends Begin Here" because weather they’ll admit it or not most of SoCal’s professional legends experienced snow for the very first time here at Mountain High. So should everyone’s.
Team: John McColly, Drew Dougherty, Joshua Ariza, Corinne Nicewick, Garner Dumas, Christian Prolamonte, Steve Elliot
BXC Inc. An Advertising-Branding Studio. Dana Point CA.
