18/8 MEN’S LUXURY SALONS
FRANCHISE REBRAND
Branding refresh and campaign by Branding by Context
WHO: The growing 18|8 franchise provides a truly authentic and innovative experience. A premium barber's salon revived and tailored for today’s man’s needs.
OUR TASK: Revitalize the brands image, expose the soul of 18|8, inspire our customer & team, provide the tools to communicate effectively.
HOW WE DO IT: Strategically refine our clients communications to be on trend, amplified, engaging, and relevant to our customer. Define our “DNA” and share our story. Develop a consistent brand story and experience for all 18|8 Salon communications. Become respected. Become Desired. Create an army of Brand Ambassadors.
Team: Drew Dougherty, Felipe Bascope, Wednesday Aja, Jen Phillipes
BXC Inc. An Advertising-Branding Studio. Dana Point CA.
