通过一个品牌浅谈设计项目选择
一个设计师，随着从业时间的增长，其自身的阅历与专业高度也在不度增加。
此时找到他的客户（设计需求方），也会越来越多。项目多干不过来，档期甚至安排到半年之后的情况也时有发生。
起初我和大多遇到类似情况的设计师一样，通过提高设计费的方式，保证收入稳定的同时减轻工作负担（设计质量绝不打折）。
但今天，我想通过17年末我完成的这个设计案例，和大家分享另一种解决方式，同时也作为案例展示。
设计项目的选择
除了上述提到的方式，还有例如甲方提供的发挥空间，以及甲方对于设计最终实现给予的支持等因素，相信也是很多成熟设计师对其项目选择的考量因素。当然我也不例外。但除此之外还有一个因素，现在对我选择是否接手一个设计项目的考量比重越来越大。
那就是项目经营者的自身因素，其自身因素并不是指单独的哪一点。（希望通过下列文字大家能够理解）
首先，感觉自己很幸运，遇到了很多好的甲方和优秀的设计项目经营者。下面要说的就是我遇到的优秀甲方之一。
17年中旬，通过朋友介绍本案的甲方领导找到我。通过见面沟通得知对方要经营的是一款蜂蜜的食品品牌。交流中通过对方的语言与肢体动作，不难看出对方是一个品位极高，拥有较高审美能力的人。这一点我很看重，因为对方审美能力的高低影响的是，对你所拿出高质量案例的接受程度。这一点我很满意。接着我们聊起市场销售与运营环节，对方对我观点认可的同时，我也发现对方的商业素养极高。这一点不仅影响其品牌建立影响力的快慢与否，同时也影响着其品牌的商业寿命。这一点我满意没毛病。之后聊到创立其品牌的初衷，这里让我惊喜，也就是这一点，让我决心接手这个品牌形象设计工作的主要原因。因其品牌为食品品牌，食品安全的重要性想必我不说大家也都了解。食品行业做的是个良心的事。她对其品牌蜂蜜的质量与品质的要求，让我感觉此时和我交谈的人并不是一个商人而是一个怀揣情怀的匠人。
对于每位设计从业者而言，我们做的不就是创造一个正能量的品牌，同时一个良好口碑的品牌不就是正能量的传播者吗？所以通过这些我也相信这个品牌的日后必在其行业中占据一席之地。
下面简述本案的设计过程&创意
品牌名称：abee蜜臣
行业类型：食品行业
创作时间：17年中旬
设计团体：丁文相品牌设计工作室
下面展示的是（部分提案内容&效果展示&实物照片）
因其定位为高端蜂蜜品牌，目标为品质女性。
所以品牌设计概念，把蜜蜂拟人化（蜜蜂产品的真实收集者，同时和天然品质呼应），通过营造您专属的采蜜大臣这一画面感，彰显其尊贵女王本质。同时提炼蜜蜂认知特征，提炼为超级品牌符号融入品牌字体中，将超级符号与标志字体融为一体，共同演绎其品牌想象空间。
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Through a brand talk about design options
A designer, with the growth of working time, its own experience and professionalism is not increasing.
At this point to find his customers (design demand side), will be more and more. The project can not do more, schedule and even arranged to six months after the situation has also occurred.
At first, like most designers who encountered similar situations, I worked hard to ensure a steady income and a reduced workload by improving the design fee (no compromise in design quality).
But today, I want to share with you another solution through the design case I completed in late 17, as well as a case study.
At this point to find his customers (design demand side), will be more and more. The project can not do more, schedule and even arranged to six months after the situation has also occurred.
At first, like most designers who encountered similar situations, I worked hard to ensure a steady income and a reduced workload by improving the design fee (no compromise in design quality).
But today, I want to share with you another solution through the design case I completed in late 17, as well as a case study.
Design project choice
In addition to the above mentioned methods, such as the space provided by Party A and Party A's support for the final realization of the design, it is believed that many mature designers consider their project choices. Of course I am no exception. But there is a factor other than that, and now the weight of my choice of whether to take over a design project is growing.
That is the project manager's own factors, its own factor does not mean the point alone. (Hope that we can understand the following text)
First of all, feel very lucky, met a lot of good Party A and outstanding design project operators. Here to say is one of the best I met.
In the middle of 17th, I was found by a friend of Party A who introduced this case. Communication through the meeting that each other to run a honey food brand. Exchange through the other's language and body movements, it is easy to see each other is a high grade, with high aesthetic ability of people. I value this very much because each other's level of aesthetic ability affects the acceptance of the high quality case you have. I am very satisfied with this. Then we talk about marketing and operations, the other side of my point of view recognized at the same time, I also found each other's high commercial literacy. This not only affects the speed of its brand building influence, but also affect the commercial life of its brand. I am satisfied with this no problem. After talking about the original intention of creating its own brand, here is my surprise, that is, I decided to take over the main reason for this brand image design. Because of their brand name, the importance of food safety presumably I do not say we all know. The food industry is a conscience. Her request for the quality and quality of its branded honey made me feel that the person I spoke to at this time was not a businessman but a cherished craftsman.
For each design practitioners, we do not create a positive energy brand, while a good brand reputation is not a positive energy disseminator it? So through these I also believe that this brand in the future will occupy a place in their industry.
In addition to the above mentioned methods, such as the space provided by Party A and Party A's support for the final realization of the design, it is believed that many mature designers consider their project choices. Of course I am no exception. But there is a factor other than that, and now the weight of my choice of whether to take over a design project is growing.
That is the project manager's own factors, its own factor does not mean the point alone. (Hope that we can understand the following text)
First of all, feel very lucky, met a lot of good Party A and outstanding design project operators. Here to say is one of the best I met.
In the middle of 17th, I was found by a friend of Party A who introduced this case. Communication through the meeting that each other to run a honey food brand. Exchange through the other's language and body movements, it is easy to see each other is a high grade, with high aesthetic ability of people. I value this very much because each other's level of aesthetic ability affects the acceptance of the high quality case you have. I am very satisfied with this. Then we talk about marketing and operations, the other side of my point of view recognized at the same time, I also found each other's high commercial literacy. This not only affects the speed of its brand building influence, but also affect the commercial life of its brand. I am satisfied with this no problem. After talking about the original intention of creating its own brand, here is my surprise, that is, I decided to take over the main reason for this brand image design. Because of their brand name, the importance of food safety presumably I do not say we all know. The food industry is a conscience. Her request for the quality and quality of its branded honey made me feel that the person I spoke to at this time was not a businessman but a cherished craftsman.
For each design practitioners, we do not create a positive energy brand, while a good brand reputation is not a positive energy disseminator it? So through these I also believe that this brand in the future will occupy a place in their industry.
The following brief description of the design process & creativity
Brand Name: abee Mi Chen
Industry Type: Food Industry
Creation time: mid 17 years
Design Group: Ding Wenxiang brand design studio
The following is the show (part of the proposal content & effect display & physical photo)
Brand Name: abee Mi Chen
Industry Type: Food Industry
Creation time: mid 17 years
Design Group: Ding Wenxiang brand design studio
The following is the show (part of the proposal content & effect display & physical photo)
Because of its positioning as a high-end honey brand, the goal is quality women.
Therefore, the concept of brand design, the bees anthropomorphic (real collector of bee products, while echoing the natural quality), by creating your own Minister of the Minister of the image of this magnificent, highlighting the noble Queen Essence. At the same time, the cognitive characteristics of bees are refined, refined into super-brand symbols into brand fonts, the super symbols and logo fonts are integrated, and their brand imagination is jointly interpreted.
Therefore, the concept of brand design, the bees anthropomorphic (real collector of bee products, while echoing the natural quality), by creating your own Minister of the Minister of the image of this magnificent, highlighting the noble Queen Essence. At the same time, the cognitive characteristics of bees are refined, refined into super-brand symbols into brand fonts, the super symbols and logo fonts are integrated, and their brand imagination is jointly interpreted.
