无“破”不立
通过一个提案分享/对一个行业的梳理与视觉化规范
本案介绍
创作时间： 2017.05.15~2017.09.20
所属行业： 0~36个月的幼儿早教托育中心品牌
创作过程
当时在接到本案并了解客户设计述求后，首先我先找到同行业一些知名的品牌例如：金宝贝，美吉姆等。
（目的：在此先学习了解一个行业）
之后提出切题假设，并找出已有品牌所建立的，行业属性中所出现的问题及其不恰当的行业规范。
（目的：让自己客观的看一个行业，避免已有品牌所建立的行业属性先入为主的影响我对这个行业的理解，同时根据分析提出我对这个行业的正确化行业属性。）-打破一个行业的固有视觉属性，加以优化。
明确其品牌在市场中的客户关系
例举/角度之一：儿童（本品牌的使用者），家长（本品牌的消费者）
特点：本案的消费者不是使用者，所以得出本案视觉倾向。
随后陆续进行-灵感源确定>超级符号提炼>品牌基因化的IP设定>整体视觉化规范等。
（在此省略N多字，打字不易多多理解）
简述心情：建立一个品牌就像做了一套“门萨”的逻辑测验~虽然复杂但很有趣。
以下是提案文件图片展示：第一次提案方向确定，第二次提案是方向优化，二提后客户选定现已使用。
小小分享希望大家喜欢，欢迎转发分享---丁文相 | Ding Designer
通过一个提案分享/对一个行业的梳理与视觉化规范
本案介绍
创作时间： 2017.05.15~2017.09.20
所属行业： 0~36个月的幼儿早教托育中心品牌
创作过程
当时在接到本案并了解客户设计述求后，首先我先找到同行业一些知名的品牌例如：金宝贝，美吉姆等。
（目的：在此先学习了解一个行业）
之后提出切题假设，并找出已有品牌所建立的，行业属性中所出现的问题及其不恰当的行业规范。
（目的：让自己客观的看一个行业，避免已有品牌所建立的行业属性先入为主的影响我对这个行业的理解，同时根据分析提出我对这个行业的正确化行业属性。）-打破一个行业的固有视觉属性，加以优化。
明确其品牌在市场中的客户关系
例举/角度之一：儿童（本品牌的使用者），家长（本品牌的消费者）
特点：本案的消费者不是使用者，所以得出本案视觉倾向。
随后陆续进行-灵感源确定>超级符号提炼>品牌基因化的IP设定>整体视觉化规范等。
（在此省略N多字，打字不易多多理解）
简述心情：建立一个品牌就像做了一套“门萨”的逻辑测验~虽然复杂但很有趣。
以下是提案文件图片展示：第一次提案方向确定，第二次提案是方向优化，二提后客户选定现已使用。
小小分享希望大家喜欢，欢迎转发分享---丁文相 | Ding Designer
No "broken" does not stand
Share / visualize an industry through a proposal
Share / visualize an industry through a proposal
This case introduction
Creation time: 2017.05.15 ~ 2017.09.20
Industry: 0 ~ 36 months of early childhood education center brand
Creation time: 2017.05.15 ~ 2017.09.20
Industry: 0 ~ 36 months of early childhood education center brand
Creation process
At that time, after receiving the case and understanding the client's design requirements, first of all, I first found some well-known brands in the same industry such as Golden Baby and Megim.
(Purpose: learn about an industry first)
After that, we put forward the hypotheses of the topic and find out the problems that appear in the established attributes of the existing brands and the inappropriate industrial norms.
(Objectives: Let us look objectively at an industry and avoid preconceived notion of industry attributes established by existing brands. I understand my understanding of the industry and at the same time, propose my analysis of the correct industry attributes for the industry.) - Breaking down an industry's Inherent visual properties, to be optimized.
At that time, after receiving the case and understanding the client's design requirements, first of all, I first found some well-known brands in the same industry such as Golden Baby and Megim.
(Purpose: learn about an industry first)
After that, we put forward the hypotheses of the topic and find out the problems that appear in the established attributes of the existing brands and the inappropriate industrial norms.
(Objectives: Let us look objectively at an industry and avoid preconceived notion of industry attributes established by existing brands. I understand my understanding of the industry and at the same time, propose my analysis of the correct industry attributes for the industry.) - Breaking down an industry's Inherent visual properties, to be optimized.
Clarify the brand's customer relationship in the market
Examples / perspective: children (the brand's users), parents (the brand's consumers)
Characteristics: The consumers in this case are not users, so draw the visual tendency of this case.
Examples / perspective: children (the brand's users), parents (the brand's consumers)
Characteristics: The consumers in this case are not users, so draw the visual tendency of this case.
Followed by - the source of inspiration to determine> super symbolic refinement> brand IP of the IP settings> the overall visual norms.
(Omitted in this multi-N characters, typing is not easy to understand a lot)
(Omitted in this multi-N characters, typing is not easy to understand a lot)
Brief mood: Building a brand is like making a logical test of Mensa ~ although complex but interesting.
The following is a picture of the proposal file: the first proposal to determine the direction, the second proposal is to optimize the direction, the second after the customer selected is now used.
Small share hope you like, welcome to share - Ding Wenxiang | Ding Designer
