The Grivec Bros. mascot promotes the matching clothing lines which are produced next to their jeans range. Such as shirts, t-shirts, sweatshirts, jumpers, cardigans, jackets and coats. As a classic graphic advertising medium it is also a tribute to illustrious predecessors like Bibendum (the Michelin Man), Johnny Walker, Mr. Peanut, Cracker Jack and Coca Cola’s Sprite Boy just to name a few..