Absa Private Banking – Partner Capital Finance Overdraft Facility
The brief
Offer the Absa Private Banking – Partner Capital Finance Overdraft Facility to chosen partners at Deloitte for them to meet the financial obligations that comes with making partner.
The key benefit
Prime -1% interest with additional product sign up.
The idea
To make partner at a leading auditing firm makes you a rock star in your own right. It is a result of years of performing at your best that has earned you the right of passage to the corner office and all its perks. Traditionally, colleagues would be sent a standard email and a given a brochure on the product, but we wanted to create something far more enticing and memorable that they would want to keep.
We created a traditional rock album sleeve (Vinyl LP) that spoke to the partner’s new-found rock star status, as well as all the relevant information about the Partner Capital Finance Overdraft Facility. The rock album sleeve also highlighted all the other Private Banking products that are available.
