HAY Design - Kaleido trays

Clara von Zweigbergk‘s background as a graphic designer is clearly evident in her Kaleido tray collection for HAY, where her intuitive sense of colour combination manifests itself in a myriad of shapes and shades. This series of steel, geometrically-shaped trays can be used individually as bursts of unexpected colour or stored inside each other to create functional and imaginative constellations.

I have chosen these as my successful photography images as I feel they show a clever use of colour interaction, as well as showing the collections endless combination possibilities. I like the minimalist approach to this photography, and love how there are no distractions and the photography is purely product focused. I also love there use of mirrors which link to the idea of kaleidoscopes. I love the use of symmetry and repeatability.