We've had 50 years of 'don't drink and drive,' and ten years of 'don't text and drive'. 

You can't sneeze with your eyes open. So why not 'don't sneeze and drive'? 

This was one of only three ideas from across the region that was sent to London for further development. 

 

CLIENT: ADVIL

TITLE: DON’T SNEEZE AND DRIVE

MEDIA: TV/Digital

DURATION: 30 SECONDS

18 AUGUST 2017

SFX: Traffic

The camera is the eye of the driver. We are looking though the windscreen and see a typical main road scene.

SFX: Sneeze

The camera blinks when we hear the sneeze, implying the driver blinked.

SFX: Sneeze

Again the camera blinks when we hear the sneeze.

SFX: Sneeze

Camera blinks once more.

SFX: Violent, continuous sneezing

The camera blinking becomes erratic; the screen is mostly black.

SFX: Horrific crash and anguished voice.

Super: It’s impossible to sneeze with your eyes open

Advil pack emerges from black background

Super: Don’t sneeze and drive