CLEAR SHAMPOO - NOTHING TO HIDE
Clear shampoo is for the bold, confident woman who has nothing to hide.
We will fly a helicopter over Dubai with a banner trailing behind it: SAMIRA. BE BOLD. CALL 050 454 9570.
We intentionally chose a typically Khaleeji name. As Khaleeji women are perceived to be reserved, demure and perhaps shy, would any Samiras who see the banner be bold enough to make the call? Any Samiras who do is obviously bold, confident and has nothing to hide - just the sort of person who can feature on our Mupis, bus sides and collect free supplies of Clear shampoo.
For Smartwater, the installation featured Berndnaut Smilde, who creates clouds indoors.
BRIEF:
Knorr has more garlic than your average garlic mayo.
IDEA:
Bite into your sandwich and Knorr Garlic Mayo bites back.
EXECUTIONS:
Pack top with jagged teeth
In-store posters, displays and self talkers with bite taken out
