Milo 'Cheerleaders' and 'Athletes'
Print and newspaper campaign
Print and newspaper campaign
Tasty and trusted, Milo offers essential vitamins and minerals to meet the nutrition and energy demands of young bodies and minds. It has long been known as an energy beverage strongly associated with sports and good health but the active ingredient in it has a bit of a complicated name. We created a series of print ads to help unpack what Actigen-E does and bring to life the benefits of all the good stuff inside Milo.
We worked with the very talented Simon Danaher in the UK to illustrate these.
We worked with the very talented Simon Danaher in the UK to illustrate these.
Copy: Milo with energy releasing Actigen-E.
Credits:
Client: Nestlé South Africa
Agency: Ogilvy Johannesburg
CD: Bridget Johnson
Agency: Ogilvy Johannesburg
CD: Bridget Johnson
Creative Group Head / Art Director: Marion Bryan
CGI: Simon Danaher (UK)
Photographer: Michael Knight
