PROBLEM
In Spain, the traditional college graduation photograph is the only physical memory we receive when we graduate. This item does not represent everything we've been through in our college lives.
IDEA
The Party Yearbook. Burn Energy Drink creates an annual that compiles all your parties and experiences in college.
CONCEPT
Get the most out of your college years.
Avoid conventions.
Live this moment as you like.
And remember it forever.
Burn The Rules.
HOW IT WORKS
Students must collect can tabs and send them to Burn.
Burn gives them access to make an enhanced online photo album.
Burn produces and prints those albums and gives one to each student.
The Party Yearbook contains party stories, crazy pictures of the events, friends comments, famous quotes, autographs and dedications of your colleagues.
"MAKE YOUR MAMA PROUD, DO NOT APPEAR ON THIS YEARBOOK."
Burn presents The Party Yearbook.
A party annual to treasure your best college moments.
If you are the craziest class, you deserve a proper yearbook.
Enter burn.es and find out how to make yours.
CONCEPTO DE CAMPAÑA
CAMPAIGN CONCEPT
IN COLLEGE YOU HAVE TO CHOOSE
Pick up two:
HAVING SOCIAL LIFE / SLEEP / GOOD GRADES
If you want to party a lot and get good grades, forget sleeping enough time.
If you want to get good grades and sleep enough time, forget going out with your friends.
If you want to sleep enough time and party a lot, forget getting good grades.
BURN HELPS YOU TO GET THE MOST OUT OF YOUR COLLEGE TIME.
It makes you more alert.
It helps you to have more party time.
It helps you to keep studying at night.
DON'T CHOOSE BETWEEN GOING OUT, SLEEPING OR STUDYING.
IT IS YOUR TIME. LIVE IT TO THE MAX.
AVOID CONVENTIONS.
BURN THE RULES.
"THE ALARM CLOCK RINGS. TIME TO GO TO BED."
Doctors recommend sleeping 8 hours. By day or by night?
If any day you need to adjust some hours your internal clock, count on Burn.
We are specialists in shortening fatigue and lengthening the party.
TAKING YOUR CLASS NOTES TO THE MUSIC FESTIVAL. REVIEWING TOPICS BETWEEN MUSIC HITS.
Make a rap with the Krebs Cycle, a ballad with Gauss' Theorem or a 'ranchera' with the criminal code. And if you already know everything, let's celebrate with Burn.
Don't let anything hinder you from watching your idols live on a stage.
YOUR FRIENDS DON'T WANT TO GO OUT. YOU POSE AS A FOREIGN STUDENT.
Hola, mi nombre es Julio Iglesias, y el tuyo es...?
Change your friends and prepare to exercise your (spanish) tongue.
Don't let anybody stop your party mood.
YOUR LAST EXAM IS TOMORROW. YOU DECIDE TO GO OUT AND CELEBRATE IT.
Think about it, so much knowledge in your head will make you more interesting than ever.
Who can resist knowing the atomic mass of the rutherfordium? Nobody.
Smart is the new sexy, brainiac.
